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Spectacular. What people don't understand is that the reason Apple stays so far ahead of the rest of the industry year after year is their ability to integrate
by headmelted 10y ago
Spectacular.
What people don't understand is that the reason Apple stays so far ahead of the rest of the industry year after year is their ability to integrate software and hardware, which as Jony Ive says in the video, is unique to Apple.
Bravo.
- sdegutis 10y agoNot anymore. The Surface Pro is a great counter example.
- headmelted 10y agoI maybe should have been less subtle above, but this was me trolling. On a side note, I cannot believe in 2016 Jony Ive actually mentioned integrating software and hardware in a product video. This is a shockingly disappointing product launch, if only for how lost in the wheat they are. I'm starting to wonder if there's a very real possibility that Apple's marketing is so good that they've come to believe it themselves.