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At school one class focused on analyzing cost of promotions... and a company this huge DID NOT calculate long-term profitability?!? Wow.
by sogen 10y ago
At school one class focused on analyzing cost of promotions... and a company this huge DID NOT calculate long-term profitability?!?
Wow.
- ghaff 10y agoI'm guessing that they did but they used bad assumptions. For example, I could see them doing a query to see how often their most frequent flyers flew and using that number or some multiple thereof. It likely never occurred to them that "unlimited free" would completely change the way that some people would use the service.
- caf 10y agoPresumably they based it on the very high corporate bond rates that were the norm in those days.