we did a consumer survey in April (adblocksurvey.com) that suggested a range of 10-15% of people would pay for a subscription for content. Based on that we thin

we did a consumer survey in April (adblocksurvey.com) that suggested a range of 10-15% of people would pay for a subscription for content. Based on that we think that adblocking should be monetized by a subscription/tip combo (optimal.com is kind of a hybrid + we also have a really good iOS 10 ad blocker that uses DNS) AND we need to fix ads. there are several companies in this space and we all talk to each other about how to solve some of these problems - I hope to speak to Brad at CoinTent soon and share some of our ideas. I think there are many of us that want a sustainable solution (and obviously feel we can play a part in building that, but I'm also realistic that none of us can do it by ourselves, this includes getting publishers on board!) that is less prone to abuse than some of the 'whitelisting' schemes we see out there today.