> If an individual finds personalization of search to be a barrier to finding diversified news, they could always use incognito and search among many different

> If an individual finds personalization of search to be a barrier to finding diversified news, they could always use incognito and search among many different search engines Few people will do those things. Most people do not understand Icognito and won't look at the second page of search results, much less use multiple search engines. I wonder how many are even aware of other search engines. The reality is that the search engines' personalization algorithms determine what users see.