> ad blockers is started an arms race where the ads now come in the form of sponsored content so you have no idea what's an ad and what isn't. "Ad blockers" di

> ad blockers is started an arms race where the ads now come in the form of sponsored content so you have no idea what's an ad and what isn't. "Ad blockers" did not start an "arms race". There has always been people who would rather not have ads intruding on their daily life, including before "ad blockers" came into existence -- content blockers are merely the expression of this. "Native advertising" and "product placement" were a thing before personal computer, internet and content blockers existed. The end game of an ad is to be seen, and for advertisers there is nothing off-limit to reach that goal, content blockers or not. Funding through advertisements as business model is not a law of the universe which people must accept with a fatalist mindset.