I agree it's not passive yet, but with a blog, he doesn't need to do much automation. Once the content is up, there will be a fairly long tail of visitors to wh

I agree it's not passive yet, but with a blog, he doesn't need to do much automation. Once the content is up, there will be a fairly long tail of visitors to whom the content is new. When I applied for my professional engineering license in Canada a few years ago, I blogged about the process because I found a total lack of such content when I looked for it. I haven't touched the blog since I got the license (over a year ago) and traffic and "income" (I profit $5-$10 per month, it's a very niche topic) have increased steadily since then. Almost everyone finds it through organic search.