Which does not matter. Which matters more is, that NXP and Freescale (now part of NXP) are strong in automotive, which is not so much niche you think it is. Wh

Which does not matter. Which matters more is, that NXP and Freescale (now part of NXP) are strong in automotive, which is not so much niche you think it is. While there is a smartphone comparable processor in the head unit, it is surrounded by about 40 to 60 Cortex-Mx processors and comparable. Then think about the growing market of IoT, which also benefit from those automotive Coretx-Mx processors and their cheap prices. The smartphone market is done and settled, with small improvements. But the IoT market is the one which will be disruptive.