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Anybody with first-hand knowledge able to explain to me the difference between Acxiom[1] and Palantir in the grand scheme of things? [1] http://www.nytimes.com
by 6stringmerc 10y ago
Anybody with first-hand knowledge able to explain to me the difference between Acxiom[1] and Palantir in the grand scheme of things?
[1] http://www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html?_r=0 http://www.nytimes.com/2012/06/17/technology/acxiom-the-quie...
- throwaway746878 10y agoPalantir doesn't own any data whatsoever. It is in no way a data mining company, which makes it strange that it's constantly referred to as such. It makes software to allow organizations to do analysis on their own data, which Palantir has varying degrees of access to. Another crucial difference is that marketing is a tertiary use case for Palantir, at best.