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That's why I made the Thomas Kinkade reference above - basically Kinkade charged a high premium for "hand painted" works that were for the most part mass produc
by 6stringmerc 10y ago
That's why I made the Thomas Kinkade reference above - basically Kinkade charged a high premium for "hand painted" works that were for the most part mass produced but touched up by a human in some places. Thus it wasn't really a true painting, but not a simple print either.
From an artistic market standpoint, both the Kinkade "hand painted" works and any work from Instapaint will have an inherent value of barely anything. Maybe $5, $2.50 at a garage sale. Thus this business opportunity, Instapaint, is a very intelligent way to take nothing of intrinsic artistic value - a family portrait - and create a demand whereby there is a worthwhile profit margin.
Art is a high "perception value" type of gambit. Instapaint is successful in its avenue, I can see that and appreciate it for what it's worth. Customers feel like they're getting a good deal, so hey, who am I to tell them what they're paying for is really worthless in the long run? That's sort of the lesson within Thomas Kinkade's success though. That dude cleaned up before his less-appealing business practices and habits eventually caught up with him. There's a line between satisfying a market and kind of becoming a shady operation. Kinkade's model absolutely proved demand for a "hand painted" type of thing.