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Last week, Samsung sent a series of takedown notices aimed at videos showing a GTA V mod in action. The modification replaced an in-game weapon with an explodin

by smaili 10y ago

Last week, Samsung sent a series of takedown notices aimed at videos showing a GTA V mod in action. The modification replaced an in-game weapon with an exploding Samsung phone. Sometimes it's a good thing to take a step back and laugh at yourself. It's a humbling experience and may even open opportunities to show your customer base who you are in moments of weakness.

086421357909764 10y ago
Sure, sometimes it's also good to be honest from the get go. They totally blew over the breach of the SamsungPay division acting as if nothing happened yet data was removed from the network that they couldn't account for. Only to say, it was a small issue. Well I can tell you it was not. As far as I'm concerned the Brand should "burn" for the way they've handled this and their customers.
dogma1138 10y ago
It's quite likely that this was done on behalf of Samsung by some IP/Brand Management company they have on their payroll that did this quite likely without consulting with Samsung PR/ExecMgmt at all.
- Terr_ 10y ago
  An accident that occurs just as planned, perhaps?
- hga 10y ago
  Then the firm should be fired and blackballed for not have the sense that this was a special case that required upstream consultation. And the PR people in Samsung ... well, I'm not even sure they're having much input into what the company has done, because the whole handling of this has been horrible. They've suffered a terrible loss in brand equity, and it takes a lot longer to recover that than mere dollars.
iotscale 10y ago
While what they ended up doing is definitely worse, I wouldn't see them "taking it lightly" as natural too. After all, they've put the life of many in danger. "Hey we messed up big time, here's the cause, here are the measures we took to prevent such things happening again. We also kindly ask everyone to consider the sensitivity of the issue regarding the affected customers" could be a good start.
- deleted 10y ago
  [deleted]
- inanutshellus 10y ago
  Yes, and the way to do that is to let free speech be, and completely ignore the GTA/Samsung parody video. Separately, IMO it's very much Streisand Effect here, as there's no way I'd've seen the GTA video without the takedown notice.

by smaili 10y ago

086421357909764 10y ago

Sure, sometimes it's also good to be honest from the get go. They totally blew over the breach of the SamsungPay division acting as if nothing happened yet data was removed from the network that they couldn't account for. Only to say, it was a small issue. Well I can tell you it was not. As far as I'm concerned the Brand should "burn" for the way they've handled this and their customers.

dogma1138 10y ago

It's quite likely that this was done on behalf of Samsung by some IP/Brand Management company they have on their payroll that did this quite likely without consulting with Samsung PR/ExecMgmt at all.

Terr_ 10y ago
An accident that occurs just as planned, perhaps?
hga 10y ago
Then the firm should be fired and blackballed for not have the sense that this was a special case that required upstream consultation. And the PR people in Samsung ... well, I'm not even sure they're having much input into what the company has done, because the whole handling of this has been horrible. They've suffered a terrible loss in brand equity, and it takes a lot longer to recover that than mere dollars.

iotscale 10y ago

While what they ended up doing is definitely worse, I wouldn't see them "taking it lightly" as natural too. After all, they've put the life of many in danger. "Hey we messed up big time, here's the cause, here are the measures we took to prevent such things happening again. We also kindly ask everyone to consider the sensitivity of the issue regarding the affected customers" could be a good start.

deleted 10y ago
[deleted]
inanutshellus 10y ago
Yes, and the way to do that is to let free speech be, and completely ignore the GTA/Samsung parody video. Separately, IMO it's very much Streisand Effect here, as there's no way I'd've seen the GTA video without the takedown notice.