> The problem is that it's not really that big a market. I considered that too, that the market might be too small. Dell tried themselves to crack this market

> The problem is that it's not really that big a market. I considered that too, that the market might be too small. Dell tried themselves to crack this market with some exquisite kit a few years back (see my links below). Sadly they canned those products and haven't revisited the market. Whilst there has always been premium Apple kit, there's never really been premium Windows kit. I really do hope Microsoft persever and don't give up on this segment of the market. The first few years can be painful when pivoting but customers do sometimes reward patience. > As I've said before, I have absolutely no confidence that MS can execute competently in the consumer market. I wish that was simple prejudice, but it's actually years of bitter experience. Agreed! But I do recall the 90s when people said the same thing about Apple... No company stays on top (or bottom) of the pile forever. I for one hope and look forward to Microsoft evolving and changing, as they must. Dell Crystal monitor: http://www1.la.dell.com/vc/en/corp/peripherals/monitor_22crystalwfp/pd.aspx?refid=monitor_22crystalwfp&s=corp http://www1.la.dell.com/vc/en/corp/peripherals/monitor_22cry... Dell Adamo notebook: https://en.wikipedia.org/wiki/Dell_Adamo https://en.wikipedia.org/wiki/Dell_Adamo