I was at Seaworld recently and they talked about they only used primary rewards (ie, food) with their animals rarely. The orcas responded better to all kinds o

I was at Seaworld recently and they talked about they only used primary rewards (ie, food) with their animals rarely. The orcas responded better to all kinds of other feedback: backrubs, ice cubes, warm water, toys. I've never used spanking on my child. But I have used a variety of other techniques to express displeasure, ranging from freaked out yelling (in dangerous situations), to removing them from the situation, to denying dessert. I think that, like primary rewards in animal training or online ads in web startups, spanking represents an unimaginative approach to the problem. The lowest common denominator. The solution you use when you can't come up with anything better. I expect more than that out of myself and my son.