Premium is very premium in the car industry. It is one thing to find $3000 to buy a laptop. It is expensive for a laptop, but it is in the realm of purchasable

Premium is very premium in the car industry. It is one thing to find $3000 to buy a laptop. It is expensive for a laptop, but it is in the realm of purchasable by a large chunk of the population. It is quite another endeavour to find $100K+ to buy a car, no matter how you can rationalise it. The total market size for car at that price is probably in the 6 digits cars worldwide and shrinking in the western world. That falls quite far from Apple business model and expertise.