> She was convinced that local startups would have a fundamental edge over foreign competitors. No they do not. They had a head start from setting up a city-wi

> She was convinced that local startups would have a fundamental edge over foreign competitors. No they do not. They had a head start from setting up a city-wide logistics company, but other than that there isn't much else. Localization ? None of them localize. All of them are meant to serve the English-speaking classes. Flipkart said earlier that "churan" and "hing" don't count for "real" sales [1]. Honestly, I basically see multiple foreign entities fight it out. Ironically, American cos generally tend to localize far more than Indian cos (not AMA though). [1] http://m.thehindu.com/business/Industry/rivals-find-it-shameful-selling-products-unique-to-india-amit-agarwal/article9258713.ece http://m.thehindu.com/business/Industry/rivals-find-it-shame...