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>You can make millions dealing with a small handful of enterprise companies, or you can try to make the same amount of money by dealing with hundreds or thousan
by ThrustVectoring 10y ago
>You can make millions dealing with a small handful of enterprise companies, or you can try to make the same amount of money by dealing with hundreds or thousands of small businesses.
This is burying the lede, IMO. Your sales structure should either be set up to catch shrimp or whales. You can have a product that sells itself and provide it cheaply - say, a smartphone app that summons a car to get you where you want to be. Or you can have a product that takes a full-time professional sales force, and get a lot of money out of the few sales you make there.
- monochr 10y agoThe problem is that small businesses are salmon.
- annnnd 10y agoIf only there existed a way to catch those... /s
- deleted 10y ago[deleted]
- test1235 10y ago>Or you can have a product that takes a full-time professional sales force This is Just-Eat's model - they have an army of sales people in every country they operate, pitching to the local food places in their area.
- GFischer 10y agoJoel Spolsky expanded on some of it on his famous blog post: http://www.joelonsoftware.com/articles/CamelsandRubberDuckies.html http://www.joelonsoftware.com/articles/CamelsandRubberDuckie... "There's no software priced between $1000 and $75,000. I'll tell you why. The minute you charge more than $1000 you need to get serious corporate signoffs... So you need to send a salesperson out to the customer to do PowerPoint"
- joshu 10y agoDunno. I am finding a ton of it in the CAD/CAM world.