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I don't think 12-20 year olds are that mercurial, it's just a small age range, so in 8 years it will be an entirely new group of people. Fifteen years is nearly
by delecti 10y ago
I don't think 12-20 year olds are that mercurial, it's just a small age range, so in 8 years it will be an entirely new group of people. Fifteen years is nearly two full lengths of that duration, so it's no wonder that AIM/MSN/Yahoo aren't in use by the current 12-20 year olds. It's only very recently that I (a 29 year old) finally phased out AIM in favor of other channels. Once you capture a social group, it's fairly stable, there's just a constant stream of new social groups as each year's new 12-20 year olds start going online.
- argonaut 10y agoThat's the very definition of mercurial. In 8 years it'll be a new cohort with new tastes.
- delecti 10y agoThe 12-20 demographic is mercurial, but 12-20 year olds are not. Though really my point was this: it isn't the case that you need to continually re-grab the same users, it is the case that there are continually new users to grab.
- argonaut 10y agoIf the old users leave, then yes, there are continually new users to regrab.