8 ms·

And how will they make money? Selling ads in the AR world?

by boomzilla 10y ago

mahyarm 10y ago
https://www.spectacles.com/ https://www.spectacles.com/
- josho 10y ago
  Am I the only one bothered by the fact that their models are topless? I can't help but feel they are signalling their intent to be an eye into my private life, not unlike the monitoring predicted in 1984.
  - brianwawok 10y ago
    Just you
  - nstj 10y ago
    They could be wearing tops with no shoulders...
- reneherse 10y ago
  My intuition is that these will be a hit. Simple, fun, youthful & on trend, not fussy to charge, huge captive userbase to sell to. Can you turn them around and use the mirrored lenses to take a selfie? Snap probably has a winner here if their users will further embrace the idea of turning cameras away from their faces and onto their friends and experiences. How big an "if" that is, I can't yet say.
  - estefan 10y ago
    I think they're too trendy looking. They'll be fine for a season/uni semester, but after that will drop out of fashion. And they'll be too pricey for their core demographic to keep buying new ones.
AndrewKemendo 10y ago
There are too many options for monetization in AR to spell out, or to narrow down exactly which ones Snap will utilize, but just assume if you can make money on the web now, you'll be able to make money in AR in a similar way.
capkutay 10y ago
How do facebook and Google make money? Selling ads in social network and search land. Having an enormous, religiously active user base has proven time and time again to be a huge cash cow.
- ambicapter 10y ago
  That was Twitter's playbook and I thought Twitter wasn't doing so well recently...I'm not saying massive amounts of users isn't valuable, but you still need to play it right.
  - user5994461 10y ago
    Twitter is massively profitable. It makes billions in advertising. (for every $1 twitter make, it spends $2, so their accounting is deep in the negative. But if they fire half the people (who are useless anyway) and stop spending money like madmen, they'll be positive, VERY POSITIVE. thanks to advertising revenues.)
    - joering2 10y ago
      Well I'm sure those are the reasons why Google pass on :)
      - user5994461 10y ago
        They can't buy first and fire people afterwards. The cleansing would have dire effect on the alphabet parent company.
        dir 10y ago
        no need. Twitter announced it was firing ~20% of it's userbase. Guess Google can swoop in and buy it now :)
        user5994461 10y ago
cloudjacker 10y ago
Snapchat already makes like 700 million in revenue. (edit: jk they hope to make 300 million and then hope to do much more than that by 2017) The real question is "do all these companies buying ads actually make a return on investment" and the answer is DOESN'T MATTER! Lots of ad dollars still to move away from older methods into digital media lol Maybe there will be a Netflix documentary in the year 2027 about what caused the burst of the collateralized ad market and financial crises of the roaring 20s, with the undertone of "why didn't anybody see this coming" but in 2017, that absolutely does not matter.
- sahara 10y ago
  I mostly agree with you, but you're off by about an order of magnitude (±0.5) on Snap's revenue numbers. They did about $60 million in 2015, and were projecting 4x that for this year. Source: http://www.bloomberg.com/news/articles/2016-05-26/snapchat-raises-1-8-billion-in-latest-funding-round http://www.bloomberg.com/news/articles/2016-05-26/snapchat-r...
  - cloudjacker 10y ago
    whoops yeah they're extrapolating to do 4x of this year's theoretical revenue numbers in 2017 I'm not even mad, this is amazing
phillnom 10y ago
http://www.businessinsider.com/snapchats-sponsored-lenses-are-making-the-company-a-lot-of-money-2016-10 http://www.businessinsider.com/snapchats-sponsored-lenses-ar...
- yolesaber 10y ago
  Man seeing those peoples faces plastered in ads is positively dystopic.
  - knz 10y ago
    My initial reaction was the same but we already have people walking around wearing or carrying items with corporate branding (sports apparel, well known clothing brands, iPhones etc)
    - yolesaber 10y ago
      True, I'm not opposed to branding or designer wear, it's just something about seeing a face just covered in them and then sharing it...
      - ambicapter 10y ago
        > It’s like wearing a sweatshirt with nothing but the word “Nike” on it Which people currently PAY for the privilege of doing. I agree that the face feels a little more identity-usurping though.
  - exBarrelSpoiler 10y ago
    The ad makers are people too, for now. One would assume they would get wise of the stigma of having ads plastered on your face and would try to create commercials in different styles and formats that are more subtle/interesting than the banner ads we're all accustomed to.
- jacquesm 10y ago
  That's horrific, you'd hope the novelty wears off quickly.
goalieca 10y ago
I sure as hell am tired of all these damned ads. I will pay for a service to avoid myself being the item that is sold. How large is the population of users like me? Probably not very large. Also, privacy minded people seem to have a disdain for social media.

And how will they make money? Selling ads in the AR world?

mahyarm 10y ago

https://www.spectacles.com/ https://www.spectacles.com/

josho 10y ago
Am I the only one bothered by the fact that their models are topless? I can't help but feel they are signalling their intent to be an eye into my private life, not unlike the monitoring predicted in 1984.
- brianwawok 10y ago
  Just you
- nstj 10y ago
  They could be wearing tops with no shoulders...
reneherse 10y ago
My intuition is that these will be a hit. Simple, fun, youthful & on trend, not fussy to charge, huge captive userbase to sell to. Can you turn them around and use the mirrored lenses to take a selfie? Snap probably has a winner here if their users will further embrace the idea of turning cameras away from their faces and onto their friends and experiences. How big an "if" that is, I can't yet say.
- estefan 10y ago
  I think they're too trendy looking. They'll be fine for a season/uni semester, but after that will drop out of fashion. And they'll be too pricey for their core demographic to keep buying new ones.

AndrewKemendo 10y ago

There are too many options for monetization in AR to spell out, or to narrow down exactly which ones Snap will utilize, but just assume if you can make money on the web now, you'll be able to make money in AR in a similar way.

capkutay 10y ago

How do facebook and Google make money? Selling ads in social network and search land. Having an enormous, religiously active user base has proven time and time again to be a huge cash cow.

ambicapter 10y ago
That was Twitter's playbook and I thought Twitter wasn't doing so well recently...I'm not saying massive amounts of users isn't valuable, but you still need to play it right.
- user5994461 10y ago
  Twitter is massively profitable. It makes billions in advertising. (for every $1 twitter make, it spends $2, so their accounting is deep in the negative. But if they fire half the people (who are useless anyway) and stop spending money like madmen, they'll be positive, VERY POSITIVE. thanks to advertising revenues.)
  - joering2 10y ago
    Well I'm sure those are the reasons why Google pass on :)
    - user5994461 10y ago
      They can't buy first and fire people afterwards. The cleansing would have dire effect on the alphabet parent company.
      - dir 10y ago
        no need. Twitter announced it was firing ~20% of it's userbase. Guess Google can swoop in and buy it now :)
        user5994461 10y ago

cloudjacker 10y ago

Snapchat already makes like 700 million in revenue. (edit: jk they hope to make 300 million and then hope to do much more than that by 2017) The real question is "do all these companies buying ads actually make a return on investment" and the answer is DOESN'T MATTER! Lots of ad dollars still to move away from older methods into digital media lol Maybe there will be a Netflix documentary in the year 2027 about what caused the burst of the collateralized ad market and financial crises of the roaring 20s, with the undertone of "why didn't anybody see this coming" but in 2017, that absolutely does not matter.

sahara 10y ago
I mostly agree with you, but you're off by about an order of magnitude (±0.5) on Snap's revenue numbers. They did about $60 million in 2015, and were projecting 4x that for this year. Source: http://www.bloomberg.com/news/articles/2016-05-26/snapchat-raises-1-8-billion-in-latest-funding-round http://www.bloomberg.com/news/articles/2016-05-26/snapchat-r...
- cloudjacker 10y ago
  whoops yeah they're extrapolating to do 4x of this year's theoretical revenue numbers in 2017 I'm not even mad, this is amazing

phillnom 10y ago

http://www.businessinsider.com/snapchats-sponsored-lenses-are-making-the-company-a-lot-of-money-2016-10 http://www.businessinsider.com/snapchats-sponsored-lenses-ar...

yolesaber 10y ago
Man seeing those peoples faces plastered in ads is positively dystopic.
- knz 10y ago
  My initial reaction was the same but we already have people walking around wearing or carrying items with corporate branding (sports apparel, well known clothing brands, iPhones etc)
  - yolesaber 10y ago
    True, I'm not opposed to branding or designer wear, it's just something about seeing a face just covered in them and then sharing it...
    - ambicapter 10y ago
      > It’s like wearing a sweatshirt with nothing but the word “Nike” on it Which people currently PAY for the privilege of doing. I agree that the face feels a little more identity-usurping though.
- exBarrelSpoiler 10y ago
  The ad makers are people too, for now. One would assume they would get wise of the stigma of having ads plastered on your face and would try to create commercials in different styles and formats that are more subtle/interesting than the banner ads we're all accustomed to.
jacquesm 10y ago
That's horrific, you'd hope the novelty wears off quickly.

goalieca 10y ago

I sure as hell am tired of all these damned ads. I will pay for a service to avoid myself being the item that is sold. How large is the population of users like me? Probably not very large. Also, privacy minded people seem to have a disdain for social media.