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With enough ads user engagement also goes down. If Snapchat pushes it too far it will drive users off the platform and onto the next "cool" thing.
by cstejerean 10y ago
With enough ads user engagement also goes down. If Snapchat pushes it too far it will drive users off the platform and onto the next "cool" thing.
- adamnemecek 10y agoI think that to some extent decrease in engagement due to ads is a constant. Some engagements are larger than others and can handle that decrease.
- uniquelygeneric 10y agoAs it stands now, you need to actively choose to play an ad, and that's how the impression is made. This is why Snapchat commands a higher CPM, because the user is actively in front of the screen. However, I never look at the ads and instead stick to my friend's user generated content. Once ads are forced on users, they will jump ship.