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I feel like an iPad mini sized device might help break them into that market. Since I really don't make phone calls, when I have my iPad mini with me I don't re

• jshen 10y ago
  Nearly everyone in the world owns a phone. It's the default computing device for the world. See: http://ben-evans.com/benedictevans/2015/7/8/capitulation http://ben-evans.com/benedictevans/2015/7/8/capitulation http://ben-evans.com/benedictevans/2015/11/7/mobile-ecosystems-and-the-death-of-pcs http://ben-evans.com/benedictevans/2015/11/7/mobile-ecosyste... Any additional computer purchase is some kind of conscious choice, and people will default to what they are familiar with. I.e. iOS and Android. This is a big hurdle for microsoft to overcome to convince anyone to buy a computer from them. That's my point, and I think it will be very difficult for them to accomplish at scale.