3 ms·
As a side note, it's amazing to see that despite everyone ragging on apple and claiming superiority to them, they all copy their advertising style. The copy on
by gxs 10y ago
As a side note, it's amazing to see that despite everyone ragging on apple and claiming superiority to them, they all copy their advertising style.
The copy on the google pixel site and this site are both very obviously apple-ish.
edit: down vote away, doesn't change the fact that these websites scream "we want to be apple". Though I will say, the tides are changing for apple judging by the amount of people hurt by this comment.
- dragonwriter 10y agoEven Apple's biggest detractors frequently, publicly give credit to Apple's marketing proficiency (heck, the most common thing for the biggest detractors to say is that Apple is all marketing.)
- jordache 10y agoyou mean the CGI flybys of the unit being virtually constructed? Yeah APple pioneered that idea, I actually didn't like that part of the surface PC promo.. Like who cares what the internal hinges look like!? They need to stop doing close flybys of irrelevant subjects The usability portions of the video were awesome though
- ashark 10y agoThe copy's very Apple-like, though it occasionally stumbles in the attempt, as with the header "Runs Office & Windows perfectly."
- mxfh 10y agoExploded views are not something Apple invented or pioneered, they surely polished them to new marketing levels, yes. They are a staple for product designers, so Apple's Jony might have pushed for their repeated use. also there was this 2002 art installation http://www.influx.co.uk/blog/damian-ortegas-cosmic-thing/ http://www.influx.co.uk/blog/damian-ortegas-cosmic-thing/
- jordache 10y agoi should have clarified, they hugely popularized their usage for marketing towards consumers.