4 ms·

Eventually google is going to disrupt the cloud industry, just like how they disrupted the Ad industry by having analytics and providing users with right price

by snambi 10y ago

Eventually google is going to disrupt the cloud industry, just like how they disrupted the Ad industry by having analytics and providing users with right price and catering to their exact needs.

balls187 10y ago
That seems very doubtful. Google started with a dominant search platform. They don't have that luxury with Cloud. Google used to have a near monopoly on solving hard CS problems, with an army of very very very smart CS grads. They could produce software that no other company could. These days, many other companies have invested in growing their army of top tier CS devs, and so they are able to make software equally as impressive.
- vgt 10y ago
  While advantage Google has enjoyed is slimmer, I think it's a fallacy to think that technology has been commoditized. Slight oversimplification, but Google's had basically S3/GCS and Hadoop since early 2000s, and basically Docker + Kubernetes for the past 10. This translates into real-world edge. For example, how many big data tools have any one of the 15 characteristics of BigQuery that I described at [0]? Or how many companies have inter-data center networking that gives you a Petabit of bisectional bandwidth, described at [1], or how many cloud providers have live migration, custom VMs, or insane RAM-like local SSD? Or how many PaaS offerings can sustain a behemoth like Snapchat? Or a NoSQL that scales to 56 million qps with just a handful of engineers [2] ?? Edit: To add more color. In days past, Google would release papers (GFS, MapReduce, Bigtable, etc). With Google Cloud Platform we can just externalize these services (with a bit of customer-friendly bits like isolation, pricing, etc). Bigtable, BigQuery (Dremel), PubSub to name a few. (clearly biased, since I work at Google) [0]https://medium.com/p/6654841fa2dc https://medium.com/p/6654841fa2dc [1]https://cloudplatform.googleblog.com/2015/06/A-Look-Inside-Googles-Data-Center-Networks.html https://cloudplatform.googleblog.com/2015/06/A-Look-Inside-G... [2]https://cloudplatform.googleblog.com/2016/03/financial-services-firm-processes-25-billion-stock-market-events-per-hour-with-Google-Cloud-Bigtable.html https://cloudplatform.googleblog.com/2016/03/financial-servi...
  - valarauca1 10y ago
    These are good points. Google does offer services that nobody else has. Some that are very easy to use, and competitively advantageous. Except... Customer service for cloud platforms is terrible. Not only is there an image problem. The fact that there is almost a blog post about Google Cloud Service screwing over a customer and just flat not communicating happens every 2-3 months.
    - tscanausa 10y ago
      If you have an case ids, where you had terrible service with Google Cloud Platform Support, please send them to me (tsg@google.com) and I will investigate them. Best, Terrance
    - user5994461 10y ago
      Given this description, that doesn't seem any worse than the AWS support. /s
  - balls187 10y ago
    I was (mostly still am) a big fan of Google BigQuery. Especially since GQL supported some Regex, plus native URL parsing. That is one of the coolest services that Google offers that no other service can match. However, having used Big Query extensively at my startup, getting external data into it via Google Cloud Storage was a royal pain in my balls. My broader point, is that Google was able to disrupt the Ad industry because it dominated web search by way of having a large number of exceptionally brilliant engineers. In 2016, that is no longer true--many other big (and small) players have invested in hiring their own equally brilliant engineers.
    - user5994461 10y ago
      > However, having used Big Query extensively at my startup, getting external data into it via Google Cloud Storage was a royal pain in my balls. More annoying that loading data into S3 for RedShift?
    - vgt 10y ago

by snambi 10y ago

Eventually google is going to disrupt the cloud industry, just like how they disrupted the Ad industry by having analytics and providing users with right price and catering to their exact needs.

balls187 10y ago

That seems very doubtful. Google started with a dominant search platform. They don't have that luxury with Cloud. Google used to have a near monopoly on solving hard CS problems, with an army of very very very smart CS grads. They could produce software that no other company could. These days, many other companies have invested in growing their army of top tier CS devs, and so they are able to make software equally as impressive.

vgt 10y ago
While advantage Google has enjoyed is slimmer, I think it's a fallacy to think that technology has been commoditized. Slight oversimplification, but Google's had basically S3/GCS and Hadoop since early 2000s, and basically Docker + Kubernetes for the past 10. This translates into real-world edge. For example, how many big data tools have any one of the 15 characteristics of BigQuery that I described at [0]? Or how many companies have inter-data center networking that gives you a Petabit of bisectional bandwidth, described at [1], or how many cloud providers have live migration, custom VMs, or insane RAM-like local SSD? Or how many PaaS offerings can sustain a behemoth like Snapchat? Or a NoSQL that scales to 56 million qps with just a handful of engineers [2] ?? Edit: To add more color. In days past, Google would release papers (GFS, MapReduce, Bigtable, etc). With Google Cloud Platform we can just externalize these services (with a bit of customer-friendly bits like isolation, pricing, etc). Bigtable, BigQuery (Dremel), PubSub to name a few. (clearly biased, since I work at Google) [0]https://medium.com/p/6654841fa2dc https://medium.com/p/6654841fa2dc [1]https://cloudplatform.googleblog.com/2015/06/A-Look-Inside-Googles-Data-Center-Networks.html https://cloudplatform.googleblog.com/2015/06/A-Look-Inside-G... [2]https://cloudplatform.googleblog.com/2016/03/financial-services-firm-processes-25-billion-stock-market-events-per-hour-with-Google-Cloud-Bigtable.html https://cloudplatform.googleblog.com/2016/03/financial-servi...
- valarauca1 10y ago
  These are good points. Google does offer services that nobody else has. Some that are very easy to use, and competitively advantageous. Except... Customer service for cloud platforms is terrible. Not only is there an image problem. The fact that there is almost a blog post about Google Cloud Service screwing over a customer and just flat not communicating happens every 2-3 months.
  - tscanausa 10y ago
    If you have an case ids, where you had terrible service with Google Cloud Platform Support, please send them to me (tsg@google.com) and I will investigate them. Best, Terrance
  - user5994461 10y ago
    Given this description, that doesn't seem any worse than the AWS support. /s
- balls187 10y ago
  I was (mostly still am) a big fan of Google BigQuery. Especially since GQL supported some Regex, plus native URL parsing. That is one of the coolest services that Google offers that no other service can match. However, having used Big Query extensively at my startup, getting external data into it via Google Cloud Storage was a royal pain in my balls. My broader point, is that Google was able to disrupt the Ad industry because it dominated web search by way of having a large number of exceptionally brilliant engineers. In 2016, that is no longer true--many other big (and small) players have invested in hiring their own equally brilliant engineers.
  - user5994461 10y ago
    > However, having used Big Query extensively at my startup, getting external data into it via Google Cloud Storage was a royal pain in my balls. More annoying that loading data into S3 for RedShift?
  - vgt 10y ago