I think the analysis in the article is a big simplistic. My own impression is not that the execution of the Apple Watch is flawed, but that the idea simply doe

I think the analysis in the article is a big simplistic. My own impression is not that the execution of the Apple Watch is flawed, but that the idea simply doesn't deliver enough value to make it worthwhile. A device for controlling my phone on my wrist just doesn't solve a problem I have to the extent I'm willing to pays hundreds of currency units for one. Maybe for some people, but it appears not a sufficient number to make a mass market.