Differs from the normal startup stories you so often hear about - they don't have funding, they don't have much in the way of private cash, they're not ridiculo

Differs from the normal startup stories you so often hear about - they don't have funding, they don't have much in the way of private cash, they're not ridiculously young, and it's taking them a while to get traction. They're basically going it totally alone on a wing and a prayer. Kudos to them.