Actually they shifted their focus away from sheer page views to unique visitors: http://www.businessinsider.com/gawker-switches-to-unique-numbers-recruits-new-u

Actually they shifted their focus away from sheer page views to unique visitors: http://www.businessinsider.com/gawker-switches-to-unique-numbers-recruits-new-users-2010-1 http://www.businessinsider.com/gawker-switches-to-unique-num...