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20 Million Views for $5K
Edit: Apparently it was 5 thousand, not 10.
- reader5000 17y agoTuesday is young, they will still be above baseline.
- deleted 17y ago[deleted]
- chaosmachine 17y agoCPM = $0.50
- mrkurt 17y agoWhich is why content sites can't survive on anything but rich media ads right now.
- ig1 17y agoThat's how much they paid for the iphone, not how much income they made. As someone pointed out elsewhere in the thread they sell ads for $8 CPM so they probably made around $160,000 from it.
- mrkurt 17y agoMy point was really that if a giant grand slam still costs $.50/cpm, it's awfully hard to sustainably produce content with something like AdSense. And yeah, they sell ads for $8/cpm, but by about 1 million pageviews on that article they were showing either no ads or house ads, meaning they weren't even making money at that point.
- chaosmachine 17y agoWell, someone changed the title from $10k to $5k, so my math is wrong now. CPM = $0.25
- rpledge 17y agoEthics and all aside, this was a good deal for Gizmodo (I thought it was $5K though). More (evily?) genius was demanding a letter from Apple before returning the prototype to ensure another exclusive. Of course it Apple unleashes its legal department on them it may turn into a negative balance really quickly....
- roc 17y agoYes, by discounting any and all consideration of blowback, legal risk and setting up an expectation amongst sources of getting paid, it was a net positive.
- milkshakes 17y agoOh, it will cost a lot more once they factor in the legal fees. Unless they want to become the next ThinkSecret...
- vaksel 17y agoyou are counting only a single day of page views, chances are that one article will bring in a ton more traffic over the coming days/weeks/months. i.e. even now gizmodo ranks in #1 position for iphone V4
- rgrieselhuber 17y agoOn a somewhat unrelated note, why do people use Sitemeter over Google Analytics (honest question)?
- omarchowdhury 17y agowell GA is delayed by a day or so in reporting. could be one reason.
- alizaki 17y agonot by a day anymore, more like 2/3 hours tops
- adamhowell 17y agoThe default is a day, but if you go up and change your date range you can get it for current day as well.
- MikeCapone 17y agoWe use Omniture and Sitemeter. I suspect many big sites use at least two stats tools also. Sitemeter is real-time, and makes it easy to see where you are getting linked from.
- rgrieselhuber 17y agoGood to know, thanks.
- jonknee 17y agoGawker uses it so that the stats are public. I don't think you can do that with Google Analytics. They have also been using Sitemeter since well before GA was around.
- cosmicray 17y agoGizmodo, and the entire Gawker network, is geared towards one thing, that being to generate page hits. Page hits equal ad imprint revenue. After curiously inspecting the article, I looked at their legal page. They specifically spell out that any and all legal communications will be disclosed (even DMCA take down notices). From what I can see, Gawker wants to stir the pot as hard as possible to generate the maximum views. Content is relevant only so far as it achieves that goal. Apple contributes to this goal by its maximum use of secrecy.
- stcredzero 17y agoGizmodo has also been generating lots of attention (albeit unwanted) for Apple. So, Gawker and Apple need each other in a strange antagonistic way? How about Steve Jobs as The Dark Knight and Ryan Tate as The Joker? It sorta fits. Steve does seem to like dressing in black.
- jsm386 17y agoActually they shifted their focus away from sheer page views to unique visitors: http://www.businessinsider.com/gawker-switches-to-unique-numbers-recruits-new-users-2010-1 http://www.businessinsider.com/gawker-switches-to-unique-num...
- deleted 17y ago[deleted]
- wallflower 17y agoShort-term profit (page views), long-term possible net loss (denied access to WWDC, Apple events) Gizmodo had a problem with CES and Tv-b-Gone
- sandipc 17y agominus potential legal fees? now that apple legal is involved...
- zyb09 17y agoI really hope Apple never invites them to any press announcement again, sends them review devices and boycott them as much as possible. Usually I disagree with Apple's policy a lot (who doesn't?), but what Gizmodo has done was really cheap and deceitful. No company deserves that kinda treatment.
- jonknee 17y agoOther companies get the same treatment all the time, it's only such a big deal because Steve Jobs runs that campus like they are shielding nuclear secrets.
- itg 17y agothey crossed the line with naming the employee.
- jonknee 17y agoWhy? Apple already knew who he was. If anything this secures his job because they can't fire him and rely on his NDA to keep him quiet.
- inovica 17y agoI agree. Whilst Apple knows who he is, and the guy will be under pressure anyway, I think its very unfair to go to the lengths they have (even saying on the latest post that it was the guys birthday when he lost it). I hope the pressure doesn't get to him too much. We all make mistakes
- jonknee 17y agoDenton paid $5,000 and you need to subtract the hits they would get anyway, but it looks like they made out great.
- pavs 17y agoThey make at-least $8 CPM for one ad spot. http://advertising.gawker.com/rates/ http://advertising.gawker.com/rates/ Also, I remember reading not too long ago that their "authors" gets paid by page views.
- justinchen 17y agoFantastic ROI. I remember reading about that pay model too.
- maukdaddy 17y agoHow many page hits to pay for the lawyers to defend disclosure of trade secrets lawsuits? What about trafficking in stolen goods lawsuits? They basically sold their soul for such little gain.
- agotterer 17y agoI'm not a lawyer, but it sounds like they really didn't do anything wrong. Check out this write up which brings up a number of good points. http://www.edibleapple.com/gizmodo-paid-10000-for-lost-iphone-4g/ http://www.edibleapple.com/gizmodo-paid-10000-for-lost-iphon...
- ryandvm 17y agoEdit: Apparently it was five thousand, not ten.
- minouye 17y agoJust curious--in situations like this would there ever be a situation where they run out of ad inventory to serve?
- stevenbrianhall 17y agoTechnically it cost $5,000 and at least one man's reputation, and possibly his job.