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For those answering, what do you think of designing a "free" product to let the client use as a "gift" for their time. Perhaps your pricing tier has no freemium
by jamesmcintyre 10y ago
For those answering, what do you think of designing a "free" product to let the client use as a "gift" for their time. Perhaps your pricing tier has no freemium but after getting a meeting with the client you offer a special freemium version with the sentiment being "look, whether you choose our service or not let me give you this product which can help your operations even if you don't pay a dime"
I think for most this would seem like a good idea. You are both giving the potential client a chance to use the service and maybe signaling that you aren't desperate for the sale that you are just as happy if they just get value out of the free gift. But then there's pricing theory, maybe just giving away what is supposed to be so valuable "cheapens" your product and signals that in fact you're desperate to sell so you're giving it away.
I'm sure striking a balance is required here but I'm curious where on this scale from "generosity signals abundance" to "scarcity signals value" do your recommendations fall?
- danieltillett 10y agoI don’t like “free” models since people tend to value something what they paid for it. I prefer to offer a full 60 day money back guarantee instead. If you do go down the free route ask for nothing - no names, no email, no sign up, nothing, just limited the usage. I do this for my products and I get lots of “shy" users that convert to sales because the barrier to trying our products is much lower. If you have a great product make it as easy as possible to try.