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People are weird when it comes to buying car addons :) . Look at how much these 5-series upgrades cost: http://www.bmwusa.com/standard/content/byo/byohome.aspx?
by dyim 10y ago
People are weird when it comes to buying car addons :) . Look at how much these 5-series upgrades cost: http://www.bmwusa.com/standard/content/byo/byohome.aspx?namodelcode=165B http://www.bmwusa.com/standard/content/byo/byohome.aspx?namo... .
I drive an '04 Civic, so it's all moot for me... but I'd guess that people are willing to pay ~$800 for the aesthetics of a HUD vs. the kind of phone mount you see in an UberX. Although who knows!
- smacktoward 10y agoSeems like the place to sell something like this would be through the car dealers, rather than direct to consumers. $799 seems like a lot when you're paying for it up front, but it'd be a much less daunting "just $X more per monthly payment!" number when it's just one more thing getting rolled into the already-large amount you're financing...
- olyjohn 10y agoWhen you can roll it into your car loan, it doesn't seem that expensive. Cash out of pocket hurts all at once.