You might not be a jerk but you are off-target. This 15 year-old NYT piece with the iPod announcement, something that ballooned to gigantic sales and forming t

You might not be a jerk but you are off-target. This 15 year-old NYT piece with the iPod announcement, something that ballooned to gigantic sales and forming the base of a more influential contemporary product line, the iPhone, shows how expectations and reactions were not what you just described. Over 15 years, this company has made massive profits through brilliant sales and marginally better products, and it started with the iPod. There have been times that Apple has almost gone under. These last 15 years have been something completely different.