However, part of its success was that Apple realized that by selling more iPods they would also, by extension, sell more Macs. This is why the iPod was advertis

However, part of its success was that Apple realized that by selling more iPods they would also, by extension, sell more Macs. This is why the iPod was advertised with one of the largest and most successful campaigns in history: Apple convinced itself that it could use the Mac's advertising budget for the iPod, because of this connection. So the iPod was really competing with an industry well beyond the iPod, and any other mp3-only technologies could not compete with this. The bet paid off big for Apple.