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One advantage the original design has is its low cost of ink. Just look at SquareSpace's redesigns and those huge blocks of black, red, and blue. Just trying to
by hkuo 17y ago
One advantage the original design has is its low cost of ink. Just look at SquareSpace's redesigns and those huge blocks of black, red, and blue. Just trying to eye it, I would estimate anywhere from an 800% to 1000% increase in ink. Multiply that with the enormous amount of tickets printed, and that's a lot of ink....and a lot of money.
Yes, they are prettier, easier to use, but I'd be interested to see a design effort with this additional parameter of saving cost on ink or paper.
Notice how, while Virgin America does seem to be printing a lot of colors on the backside of their tickets, their ticket size is about half the size of standard tickets, thus, saving money on paper stock.
Edit: looks like some of the updates from other designers have addressed a more minimal use of ink. I think the Wallet Size one in particular wins for me. There's just no convenient place to carry standard-size tickets.
- smiler 17y agoWallet size has no tear off to be collected by the gate agent so it's no good. Also wallet size is only good if you print your boarding pass at the airport - if you print at home, you don't really want a flimsy piece of paper that small - and you would then have to cut to size.
- hkuo 17y agoPerhaps it is each airlines particular systems or operations that requires the torn tickets. Virgin America's tickets don't come with any part to tear. At boarding, they scan it in and hand it back to you. That would work for a wallet size as well. For people printing a pass, well, they're using a full sheet of paper anyways, so there could be a different design for printed tickets, the same way printed concert ticket designs are different than official tickets that are mailed to you. Also want to note that I missed the part about the thermal printing, which would nullify the ink cost issue.