People LOVE being sold things/ideas they agree with. e.g. How many people tune into to Apple's product announcements? People don't like rasping attempts to c

People LOVE being sold things/ideas they agree with. e.g. How many people tune into to Apple's product announcements? People don't like rasping attempts to change their mind. The key to selling is that it should never feel like "sales", as the listener understands it. Many here will argue that Apple's announcements aren't really selling, they're informative, exciting, useful, keep one abreast of the latest, useful to know in the space. etc. That's perfectly executed selling: I'm _not_ being pitched. I'm deciding on my own that this fits my wants and needs.