I imagine that they will try to leveraging/monetizing the influencer marketing trend more. Essentially a company / influencer marketplace. They are the ones w

I imagine that they will try to leveraging/monetizing the influencer marketing trend more. Essentially a company / influencer marketplace. They are the ones with the perfect data insight. This combined w/ a "show ad to people who follow person N (and alike) might be a very strong ad format only they (and instagram, snapchat) can provide