Apple encourages two App business plans. They encourage high-volume cheap/ad-based apps, and expensive niche apps. Either of those can be profitable, but nobo

Apple encourages two App business plans. They encourage high-volume cheap/ad-based apps, and expensive niche apps. Either of those can be profitable, but nobody's going to sell a $10+ App to an appreciable fraction of iPhone/iTouch/iPad users. The high-volume cheap apps (free to $10) are for the general public, and in that area, the blog post is correct - Apple is mostly interested in competition resulting in cheap and good general-interest apps, because it enhances "there's an App for that". If you want to sell a $50+ iPhone app, you need to look at niche fields. There's a bar exam prep app for $1000[1], and one of the apps demo'd before the App store launch. In general, the really expensive iPhone apps add a killer-app feature - a feature that justifies buying the iPhone itself. Like the "check your security cameras while patrolling"[2] app, or the "every medical and pharmacological reference ever written in the palm of your hand and instantly searchable" app (#8 on the list in [2]) or the "control your multi-thousand-dollar home automation system" app from ROSIE[3]. These types of Apps literally sell iPhones by themselves. I mean, the tuning forks you need to tune a high-end piano cost $450[4], so a $300 app which is a million times easier to use is a no-brainer if you're a piano repairman or performer. [1] - http://www.edibleapple.com/bar-exam-preparation-app-for-the-iphone-now-available-for-1000/ http://www.edibleapple.com/bar-exam-preparation-app-for-the-... [2] - http://www.businessinsider.com/the-10-most-expensive-iphone-apps-2009-8 http://www.businessinsider.com/the-10-most-expensive-iphone-... [3] - http://www.businessinsider.com/most-expensive-iphone-apps-2010-1#8-rosie-home-automation-19999-tie-2 http://www.businessinsider.com/most-expensive-iphone-apps-20... [4] - http://www.mypianoshop.com/store/product.php?productid=16630&cat=42&page=1 http://www.mypianoshop.com/store/product.php?productid=16630...