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I'm just back from a holiday in south east Asia. All the time I was there I was getting ads on twitter targetted to the local market (in the local language) pre

I'm just back from a holiday in south east Asia. All the time I was there I was getting ads on twitter targetted to the local market (in the local language) presumably based on my roaming IP. Maybe my grasp is a bit simplistic but isn't this just intensely stupid? My twitter profile is explicitly Western European is twitter's location based advertising really just as dumb as matching IP addresses to regions? If I were an advertiser I wouldn't be too happy about twitter claiming 'impressions' like this.

glandium 10y ago
This is not limited to Twitter. I live in Japan, most ads I see all around the web are in Japanese for Japanese stuff. I went to Germany a couple years ago, and everything was German when I was there. This is even more ridiculous for the unskippable 30s video ads on Youtube.
- detaro 10y ago
  Meanwhile I'm German, live in Germany and for a while got english ads of the style "Welcome in Germany! As an expat, let us sell you some private health insurance!". What a mess.
dvirsky 10y ago
it's a very low percentage of users all in all, doesn't really matter especially if you're charging by clicks and not impressions.