not a subject matter expert, but there doesn't seem to be controversy around the original concept of "priming speeds up recognition of related words". What seem

not a subject matter expert, but there doesn't seem to be controversy around the original concept of "priming speeds up recognition of related words". What seems to be controversial is priming modifying how things are interpreted, or even decision making. On the other hand, anchoring seems to be well accepted, and anchoring isn't far off from this version of priming.