3 ms·

I would suggest that Twitter is a niche. It is in a brand management and customer engagement niche, and without some giant platform change, I think that trying

I would suggest that Twitter is a niche. It is in a brand management and customer engagement niche, and without some giant platform change, I think that trying to profit by increasing the number of eyeballs is always going to be challenging to the bottom line if the business value does not dramatically increase. The noise in twitters ecosystem from all those users, while interesting and good for research data sets, will eventually be a counter business/profit feature. The value proposition for users, in my mind, has been access and audience, but the value should have been focused on authoritative sourcing and customer recovery/engagement as soon as they took outside investment. Not disagreeing or anything your comment just brought this to mind.

aub3bhat 10y ago
Twitter a billion dollar company, a social network used by presidential candidates and tens of millions of people is a niche?? Do you understand the dictionary meaning of the term "niche" if anything Twitter is opposite of it.
- gaius 10y ago
  The entirety of Twitter is a subset of one feature of Facebook - that's why its referred to as niche.
  - optimuspaul 10y ago
    features don't make it niche, user base does and twitters user base is anything but niche, it's potentially the connected whole world.
- frankydp 10y ago
  Niche: the situation in which a business's products or services can succeed by being sold to a particular kind or group of people or a specialized market Size is not necessarily a function of the word niche it only implies that the good or service being sold targets a group that is not a majority of all of the market participants. In twitters case 3.4B users on the internet, with only some subgroup that participates on social media and then only a subgroup of that group that wishes to participate with limited post length and then, business wise, just the business niche that have a large customer base within that subgroup of internet/social media/short form. As an example BMW is a niche business, luxury auto, that had 92B in revenue last year.
- optimuspaul 10y ago
  totally agree. Twitter may have a limited set of features which may make it seem "niche", but it's market is basically everyone.
- wcummings 10y ago
  Twitter's niche is media types, for sure.

aub3bhat 10y ago

Twitter a billion dollar company, a social network used by presidential candidates and tens of millions of people is a niche?? Do you understand the dictionary meaning of the term "niche" if anything Twitter is opposite of it.

gaius 10y ago
The entirety of Twitter is a subset of one feature of Facebook - that's why its referred to as niche.
- optimuspaul 10y ago
  features don't make it niche, user base does and twitters user base is anything but niche, it's potentially the connected whole world.
frankydp 10y ago
Niche: the situation in which a business's products or services can succeed by being sold to a particular kind or group of people or a specialized market Size is not necessarily a function of the word niche it only implies that the good or service being sold targets a group that is not a majority of all of the market participants. In twitters case 3.4B users on the internet, with only some subgroup that participates on social media and then only a subgroup of that group that wishes to participate with limited post length and then, business wise, just the business niche that have a large customer base within that subgroup of internet/social media/short form. As an example BMW is a niche business, luxury auto, that had 92B in revenue last year.
optimuspaul 10y ago
totally agree. Twitter may have a limited set of features which may make it seem "niche", but it's market is basically everyone.
wcummings 10y ago
Twitter's niche is media types, for sure.