4 ms·

In comparison to FB ads (and my experience), Twitter ads are absolutely useless.

• intrasight 10y ago
  And since FB ads are useless, that's saying something
  • cookiecaper 10y ago
    The ads on both platforms are primarily useful for gathering a following local to the platform. For example, on Facebook, you want to buy likes/engagement with your page, not outbound stuff. On Twitter, you want to buy followers. Once you have a following, you engage with them and use the content you post to drive them to your site where you (presumably) make money from them. The ads on the social platforms are not worth anything if you're using them as general CPC ads to try to drive traffic to your site. In fact, I've found this is even true for Google/Adwords.
    • siquick 10y ago
      I don't understand this logic. I've had great success in driving traffic my FB to websites, and for much lower cost than Adwords. Buying FB page likes seems like a pointless exercise considering that only a tiny percentage of your users actually ever see your posts unless you boost them.
  • biztos 10y ago
    I have no idea how useful/useless FB ads are for advertisers in general, but as a FB user I definitely click on more ads than I do on Google. Unsurprisingly, the stuff I read, "like" and respond to seems to result in better targeting than the stuff I search for and click away to.
    • intrasight 10y ago
      My comment was based upon what I've heard from people who advertise on FB. I filter out the ads so I don't know what I'm missing.