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As to the first, without seeing their internals, they might simply not have enough ad volume from more niche advertisers to cater to such customers. Everyone l
by h4nkoslo 10y ago
As to the first, without seeing their internals, they might simply not have enough ad volume from more niche advertisers to cater to such customers. Everyone loves "brand" advertising because the decision to, say, buy a Chevy is essentially unattributable, and they spend a lot on ads to achieve saturation. By contrast, small "product" advertisers might actually expect to see ROI.
They are leaving an enormous amount of money on the table by not inserting their own affiliate links though.
- LordHumungous 10y agoWell that's kind of a chicken and egg thing though. If they don't have the features that make for effective ad targeting, then small advertisers don't see ROI.
- deleted 10y ago[deleted]
- Agustus 10y agoThey need to follow the google and Facebook advertising models. When they were starting as platforms, I was able to advertise with success, competing with a small budget for niche markets. If they do not have the advertising niche, reach out to entrepreneurs.