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You'd think they would have figured out targeted ads by now. If I follow people who post about RF/Microwave, antennas, SDR, and ham radio, one would think I'd
by madengr 10y ago
You'd think they would have figured out targeted ads by now. If I follow people who post about RF/Microwave, antennas, SDR, and ham radio, one would think I'd see ads from Keysight and Tektronix, but no, it's garbage like football and pop music. FAIL!
I also don't like that I don't see all the tweets from a person. They are pruning the timeline.
Good riddance to twitter.
- nameisu 10y agoIs there a third party app which would not show promoted tweets? they are so annoying and un related
- groby_b 10y agoIIRC, that'd get the apps API access cut off. But if you want to have fun, keep blocking promoted tweets. After a month or two, things get... "interesting" in terms of what you see. Well, at least entertaining.
- deleted 10y ago[deleted]
- deleted 10y ago[deleted]
- tanocuto 10y ago3rd party clients have literally no way to pull promoted tweets, i.e. you'll never see any in a 3rd party client.
- x5315 10y agoPlease see my comment here: https://news.ycombinator.com/item?id=12789001 https://news.ycombinator.com/item?id=12789001 Only one third party app receives Promoted Tweets, and no third party apps are required to display them.
- Overtonwindow 10y agoWhat about repetitive tweets? I stopped following so many publications because they would post an article link, then repeatedly change the title or the catch and post the same link. Very frustrating.
- shas3 10y agoThe Economist, for one, has a "The Economist, Once" account that only tweets articles once, when they are published!
- aggie 10y agoAnd yet I rarely ever see anything on my timeline from the 'Once' account, but plenty from the regular account, and not too many repeats. It seems the new curated timeline really hurts the post-once approach.
- jjude 10y agoI use Tweetbot on ios and I don't see promoted tweets
- dublinben 10y agoI use Twidere, and don't think I've ever seen a promoted tweet.
- x5315 10y agoAll third party apps (except a single Enterprise tool) do not receive Promoted Tweets. They're only requested and displayed within the Twitter "Owned and Operated" clients.
- mason240 10y agoI've spent about $100 trying to promote my history podcast curation site on Twitter, and only got about 5 hits.
- siquick 10y agoIn comparison to FB ads (and my experience), Twitter ads are absolutely useless.
- intrasight 10y agoAnd since FB ads are useless, that's saying something
- cookiecaper 10y agoThe ads on both platforms are primarily useful for gathering a following local to the platform. For example, on Facebook, you want to buy likes/engagement with your page, not outbound stuff. On Twitter, you want to buy followers. Once you have a following, you engage with them and use the content you post to drive them to your site where you (presumably) make money from them. The ads on the social platforms are not worth anything if you're using them as general CPC ads to try to drive traffic to your site. In fact, I've found this is even true for Google/Adwords.
- siquick 10y agoI don't understand this logic. I've had great success in driving traffic my FB to websites, and for much lower cost than Adwords. Buying FB page likes seems like a pointless exercise considering that only a tiny percentage of your users actually ever see your posts unless you boost them.
- biztos 10y agoI have no idea how useful/useless FB ads are for advertisers in general, but as a FB user I definitely click on more ads than I do on Google. Unsurprisingly, the stuff I read, "like" and respond to seems to result in better targeting than the stuff I search for and click away to.
- h4nkoslo 10y agoAs to the first, without seeing their internals, they might simply not have enough ad volume from more niche advertisers to cater to such customers. Everyone loves "brand" advertising because the decision to, say, buy a Chevy is essentially unattributable, and they spend a lot on ads to achieve saturation. By contrast, small "product" advertisers might actually expect to see ROI. They are leaving an enormous amount of money on the table by not inserting their own affiliate links though.
- LordHumungous 10y agoWell that's kind of a chicken and egg thing though. If they don't have the features that make for effective ad targeting, then small advertisers don't see ROI.
- deleted 10y ago[deleted]
- Agustus 10y agoThey need to follow the google and Facebook advertising models. When they were starting as platforms, I was able to advertise with success, competing with a small budget for niche markets. If they do not have the advertising niche, reach out to entrepreneurs.
- emilburzo 10y ago> If I follow people who post about RF/Microwave, antennas, SDR, and ham radio [...] I'm interested in those too, any recommendation on who to follow?
- madengr 10y ago@csete @ibelings My handle is @madengr
- flukus 10y agoI think tumblr is struggling with this too. The closest thing to targeted ads I see are very broadly (nation level) geographic targeting.
- Tiktaalik 10y agoWhen you consider how 100% single interest oriented many tumblogs are it's just shocking how badly targeted the ads on Tumblr are.
- detaro 10y agoI at least get tech-related ads, but they are surprisingly useless as well. People trying to sell me tips to market my (non-existing) content better. Companies trying to be "hip" for young people. Ads that clearly haven't been translated by a native speaker. There is some monitoring service whose ads I get shown ALL the time. The ad says "The Pingdom Alternative" in large letters and I can't even remember the name of the company making the ad. So good job anchoring your competitor in my mind... This means either their targeting is pretty crap or they only get low-quality ads.
- bduerst 10y agoI've used twitter ads to some success, but the cost per acquisition was higher than other social media so after several rounds of optimization I ended up dropping it. I wouldn't write them off just yet, though.
- moultano 10y agoProbably a lack of inventory.
- cpeterso 10y agoThat sounds about right. I see the same targeted ads repeated 3-4 times a day.