Don't settle for being better than your competition. 10x better may not even be enough to oust a strong leader. Instead, invent a new category for your produc

Don't settle for being better than your competition. 10x better may not even be enough to oust a strong leader. Instead, invent a new category for your product to be the best in. For example, you can make an operating system 10x better than Windows, but Windows can still have the lion's share of the market. Instead, make a new category of operating systems: operating systems for a new type of computer (iPad) or turn the browser into an operating system (Google Chrome). In other words, if your competition is playing a winning game, don't play their game. They've already proven they are winners at it. Invent your own game.