Regardless of whether their ratings work out for you, in particular, they have an incredibly reliable method of rating a huge variety of consumer goods, and the

Regardless of whether their ratings work out for you, in particular, they have an incredibly reliable method of rating a huge variety of consumer goods, and they do it in an open way that shows you that the advertisers aren't biasing the results. That allows you to simply +/- their ratings in a certain area, depending on how well their rating lines up with your personal experience. It's hard to do that with similar types of organizations, where it really comes down to the person who reviewed it, and sometimes even how they felt that day.