Not sure this is a great example, as a great deal of the success here was fueled by people following blam after he left Gizmodo. I doubt this would be the case

Not sure this is a great example, as a great deal of the success here was fueled by people following blam after he left Gizmodo. I doubt this would be the case if thewirecutter tried to capture a NEW audience with only marketing, a mission statement, and a scrappy MVP.