I do not think they are trying new things because they want change their core business. They have a strong subscriber base, which is growing, and a huge audienc

I do not think they are trying new things because they want change their core business. They have a strong subscriber base, which is growing, and a huge audience. They have a strong brand that is recognizable worldwide For example, they have close a deal with a Brazilian Tv network to deliver video and other exclusive contents that they produce. Probably wanna have more ways to monetize from this base investing in digital plataform like Wirecutter.