You can maximize shareholder value by aligning your company to make money while doing the right thing. There's plenty of salable arguments that a CEO can make a

You can maximize shareholder value by aligning your company to make money while doing the right thing. There's plenty of salable arguments that a CEO can make about the benefits of not acting like a cutthroat psychopath business - just because CEOs like Trump loudly and proudly flout their ability and willingness to fuck over anyone they can in the pursuit of more wealth doesn't mean he will actually succeed. Building loyalty with both customers and employees is not something that shows up on the balance sheet every quarter, but when you have the loyalty you can do a lot more things than someone who doesn't. I'm planning to buy a macbook pro this thursday at well over $1000 over the price for similar hardware by ASUS/Acer/Lenovo etc because of the perception that Apple has the consumer in mind.