I keep on pressing the "25 Reasons Why You'll love us" button and nothing happens, in either firefox and chrome. I'm sort of confused as to what exactly this i

I keep on pressing the "25 Reasons Why You'll love us" button and nothing happens, in either firefox and chrome. I'm sort of confused as to what exactly this is. Seems to me its like twitter with pictures and video. I think it actually would of been a good idea to create a twitter hashtag, and build on top of there platform. Or maybe its like a facebook wall ?