Any worthwhile scientific study is going to consist of highly controlled experiments that are designed to answer very specific questions. To apply research res

Any worthwhile scientific study is going to consist of highly controlled experiments that are designed to answer very specific questions. To apply research results to negotiation/persuasion scenarios "in the wild" would be intractably difficult because the situations are going to be utterly uncontrolled. By the same token, I don't think that it's reasonable to dismiss "priming" as a practical business communication tactic just because it isn't easy to perform a repeatable experiment about it.