If she is already working as a web designer, learning JS (with libraries such as jQuery) would be a great first step. This way, she could start prototyping her

If she is already working as a web designer, learning JS (with libraries such as jQuery) would be a great first step. This way, she could start prototyping her UIs to convince other people to help with the server-side components. Also, she could take that skill to a design-challenged startup with a hot idea!