"A man with principles" TM. Do we really know the content of people's characters based solely on what we hear in tech blogs and popular media? Was superior sec

"A man with principles" TM. Do we really know the content of people's characters based solely on what we hear in tech blogs and popular media? Was superior security/privacy/whatever not a selling point for Apple since "lol Mac's don't get viruses"? I'm not saying Tim Cook is bad, I'm just saying how do we know billionaire execs with PR teams and heavy financial incentives to seem good are in fact good? Did this not bite people in the ass with Holmes?