> UX continues to dominate all other market factors There is an inherent tension between security and UX from the perspective of designing an individual tool.

> UX continues to dominate all other market factors There is an inherent tension between security and UX from the perspective of designing an individual tool. But from the perspective of building good security habits and policies, good UX is essential. The only way to achieve both is to invest the resources into thoughtful system design. What drives people to invest such resources?