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Actually Apple is organized in such a way that it is not very good at executing at more than a handful of products at a time. Almost all companies comparable to
by adamlett 10y ago
Actually Apple is organized in such a way that it is not very good at executing at more than a handful of products at a time. Almost all companies comparable to Apple in size, are organized into product divisions, each with their own balance sheet, as well as sales and marketing departments. This is because it allows big companies to scale to a very large number of different products, ensuring that each product line gets the attention it requires. Apple OTOH is organized by function, e.g. hardware, software, sales, marketing etc. This allows products to be much better integrated, and it also means that there are no «sacred cows» product-wise. There was no iPod-division that was incentivized to obstruct the creation of the iPhone for instance. The trade off is that it is very hard to manage more than a handful of product lines.